What does the market actually think of your brand?
Brand perception research, run continuously, through the tools your buyers actually use.
Traditional brand tracking asks a few hundred people what they remember. We read what the whole market has already written about you, the same way your buyers' AI tools do. You find out what you are believed to be, how that compares to your competitors, and what to change.
Your buyers are forming an opinion before you ever meet them.
Brand trackers run once a year. They cost a lot. They rely on what a few hundred people can recall on the day they are asked.
Meanwhile, a buyer asks ChatGPT, Perplexity or Google's AI a question about your category. Back comes a synthesis of everything ever published about you, your competitors and the market you sit in.
That answer is a brand perception study, running live, whether you read it or not.
What we measure
- What you are believed to be
- Brand associations, sentiment and tone across ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini. Branded and unbranded, measured separately.
- What the market is saying
- The third-party sources writing your reputation: trade press, community threads, video, review sites, roundups and comparison tables. Around 90% of what AI says about a brand comes from sources the brand does not own.
- Where you sit in your set
- Share of voice and sentiment against named competitors. Who is teaching the category, and therefore who gets recommended by default.
- Where you can win
- The gaps where competitors appear and you do not, the sources to get onto, and the messages that never surface. One prioritised action list.
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What you get
- A written report with the full evidence base.
- A presentation to your team or board.
- A strategic debrief session.
- An optional monthly tracking programme with a check-in call.
Who it is for
Brands
Brand, insight, communications and governance leads at established businesses who need to know how they are perceived and cannot get there through surveys alone.
Research agencies
Add a live digital layer to a research programme, white-labelled if you prefer.
This sits alongside your research, not instead of it.
Survey and qualitative work tells you what people value and why. It reaches places no amount of published material can.
AI Brand Presence tells you whether your positioning is actually present and competitive in the places buyers look first.
The two answer different questions and are stronger together.
Don't just take our word for it
"Glint has brought a more creative and disciplined approach to our marketing; we now have a regular 'drumbeat' of activity on our socials, with a consistent tone of voice and messaging which supports our positioning in the market."
Alison Camps, Chairman, Quadrangle
Pricing
From £6,500 + VAT
AI Brand Presence Audit
One-off diagnostic. All four measurement areas, written report, presentation and strategic debrief. Multi-market and multi-product scopes priced on scale.
Book a discovery callFrom £2,500/month
AI Brand Presence Tracking
Ongoing measurement. Monthly snapshot report, competitor tracking and a check-in call. Minimum three months.
Talk to us about trackingFrequently asked questions
Not sure what the market thinks of you?
Book a free 20-minute call. We will show you one thing you did not know about your own brand.
Book a discovery call