The Sort-It Audit

    A B2B marketing audit for established professional services and service businesses in the UK.

    A full picture of where your business stands - across traditional search, social, and AI. A clear plan for where to build first.

    Investment

    Starting from £5,000 per audit

    Excludes VAT. Price dependent on amount of markets, channels and complexity. Turnaround: 10-14 working days.

    The Sort-It Audit is a marketing audit for established B2B service businesses. I look at your website, LinkedIn, search and social presence, and how you show up in AI tools like ChatGPT, Perplexity and Google. You get a clear picture of what exists, what is working, and where to build first. I work with professional services firms and B2B service businesses across the UK from Paddington, London.

    Who it's for

    • Your professional services firm or B2B service business has a strong reputation in the room but it isn't showing up online the way it should.
    • You've invested in marketing before (agencies, freelancers, internal hires) and can't clearly point to what worked.
    • Potential clients are researching you before they reach out and you're not confident what they find is building the right case.
    • You know something needs to change, but you want a clear diagnosis before committing to anything ongoing.

    What's included

    • A review of how your business appears to buyers before the first conversation - website, LinkedIn, search, and social presence.
    • An assessment of your content against the Glint Visibility Architecture - covering Retrievability (whether buyers and AI systems can find and read your content), Extractability (whether your content is structured to answer the questions buyers are actually asking), and Authority (whether the third-party signals exist to support trust).
    • A review of where you appear - and where you don't - when buyers search for what you do across Google, ChatGPT, Perplexity, Google AI Overviews and Claude. This is the gap most audits miss entirely.
    • A competitor and market positioning review covering website, leadership profiles, industry mentions, and earned credibility.
    • A prioritised action plan with commercial rationale for every recommendation.

    The audit is structured around the Glint Visibility Architecture - our proprietary framework covering Retrievability, Extractability, and Authority.

    What you walk away with

    • A clear picture of where your visibility is strong, where it's weak, and what to fix first - across search, social, and AI.
    • A written report with specific, prioritised recommendations built around the Glint Visibility Architecture.
    • Clarity on how AI platforms like ChatGPT and Perplexity currently perceive your business - and what needs to change.
    • A strategic roadmap you can brief to a team, an agency, or work through with Glint.
    • Confidence that the next investment you make in marketing is going to the right place.

    The framework behind the audit

    The Sort-It Audit is a marketing audit built on the Glint Visibility Architecture. It uses the framework to identify what is stopping your business from being found, trusted and chosen. We assess three connected conditions: Retrievability, Extractability and Authority.

    Learn how the Glint Visibility Architecture works

    Questions about the Sort-It Audit

    Useful before you book

    How it works

    1

    Book and brief

    You book the audit and complete a short briefing questionnaire. We use this to understand your business, your buyers, your goals, and where you feel the current gaps are.

    2

    The audit

    We conduct a thorough review of your visibility, covering your online presence, content, positioning, and search presence - including how AI platforms find, read, and reference your business. We also review the experience buyers have when they research you independently.

    3

    Debrief and plan

    We walk you through the findings in a 60-minute call, hand over a detailed written report, and leave you with a clear, prioritised plan.

    Investment

    Starting from £5,000 + VAT

    Most clients move into a retained partnership once the roadmap is agreed.

    Price dependent on amount of markets, channels and complexity. Turnaround: 10-14 working days.

    If your question is what the market thinks of you rather than why you are not being found, start with AI Brand Presence.

    "Before we were working with Glint Marketing, we were struggling to highlight the current issues with our website and social media platforms. Following Gala's thorough assessment, she promptly explained where we could improve and articulated, in layman's terms, our best route forward. I was instantly impressed and the follow up work was completed efficiently and without any major input from the team at Link."Ryan Mitchinson, MD, Link CCTV Systems