Clear thinking for established B2B service businesses navigating marketing strategy, visibility, positioning and growth. Each guide is designed to help you understand the problem, make better decisions and know what to improve next.
Not sure which to start with. If buyers are not finding you in ChatGPT, Claude or Gemini and you want to know why, start with Why your B2B business is not showing up. If you already understand the problem and want to know how answer engine optimisation differs from the SEO you have been buying for years, read How AEO differs from SEO for B2B. If you have decided to get help and want to choose well, How to choose a UK agency sets out what to look for and what to avoid. And if you are still deciding whether to hire someone or bring in a partner at all, External marketing partners vs in-house teams works through the cost and the trade-offs.
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Buyers are increasingly using search, social and AI platforms to research suppliers before making contact. These two guides explain why businesses are missing from those conversations and how to choose the right support.
AI visibility diagnostic
A practical guide to the visibility gaps that stop established B2B businesses appearing in AI-generated recommendations, and what to improve first.
Read the guide: Why your B2B business is not showing up in ChatGPT, Claude or GeminiAI visibility buyer guide
What to look for, what to ask and the warning signs to avoid when choosing a UK B2B marketing partner for AI-led discovery.
Read the guide: How to choose a UK agency for AI search visibility and B2B marketingWant to understand the framework behind these guides? Explore the Glint Visibility Architecture.
A practical guide to the visibility gaps that stop established B2B businesses appearing in AI-generated recommendations, and what to improve first.
Read the guide: Why your B2B business is not showing up in ChatGPT, Claude or GeminiWhat to look for, what to ask and the warning signs to avoid when choosing a UK B2B marketing partner for AI-led discovery.
Read the guide: How to choose a UK agency for AI search visibility and B2B marketingSEO wins clicks. AEO wins citations from AI systems. Where they overlap, where they differ, and why B2B businesses need both.
Read the guide: How AEO differs from SEO for B2B businessesA framework for deciding whether your B2B service firm should build in-house, hire an external partner, or run a hybrid model.
Read the guide: External marketing partners vs in-house teams: what is right for B2B?The Sort-It Audit reviews your visibility across positioning, website, content, search, social and AI-led buyer research. You receive a written assessment and a prioritised action plan.