My Toolkit

    Tools I actually use, recommended because they work, not because they're popular.

    Some links below are affiliate links. If you sign up through them, I may earn a small commission at no extra cost to you. I only recommend tools I genuinely use and rate.

    If you are working on visibility as well as tooling, these guides cover the strategy side: Why your B2B business is not showing up in ChatGPT, Claude or Gemini, How AEO differs from SEO for B2B businesses, How to choose a UK agency for AI search visibility and B2B marketing and External marketing partners vs in-house teams.

    Content & Social

    Metricool

    Social media analytics and scheduling in one place. Great for tracking what's actually working.

    Veed

    Easy video editing and subtitles. Perfect for repurposing content across social channels.

    The Social Media Managers Toolkit

    Everything you need to manage social media like a pro: templates, strategies, and workflows.

    Ads Manager Academy

    Learn to run effective ad campaigns with confidence. Practical, no-fluff training.

    The Inner Hub Membership

    Ongoing support, resources, and community for marketers who want to keep growing.

    AI Tools

    Claude Pro

    The one I use daily. Drafting, brainstorming, research, and content repurposing.

    Wispr Flow

    Voice dictation that writes as you speak. Useful for drafting content, emails, and ideas without typing.

    Fathom

    AI-powered meeting notes and transcription. Saves hours of manual note-taking.

    Fireflies.ai

    AI meeting assistant that records, transcribes, and summarises your conversations.

    AI For Non-Techies Trainer Course

    Practical AI training course for people who want to use AI effectively without the jargon.

    Strategy & Planning

    Notion

    Where everything lives. Strategy docs, content plans, client portals, and internal processes.

    Miro

    Visual collaboration for workshops and strategy sessions. Essential for team programmes.

    Analytics

    Google Analytics 4

    Still the baseline for website analytics. Free, powerful, and essential.

    Admin & Operations

    Anna Money

    Business banking built for small businesses. Simple, smart, and no-nonsense.

    TidyCal

    Simple, affordable booking tool that removes the back-and-forth.

    Pension Bee 🐝

    Simple, transparent pension management. Consolidate and grow your pensions in one place.

    Hostinger

    Reliable, affordable web hosting. Great for getting your site live without overpaying.

    Google Workspace

    Email, docs, and collaboration. 10% off through this link.

    Client Management

    Notion (again)

    Client portals, shared workspaces, project tracking. One tool, multiple uses.

    Hubsy

    CRM and client management built for small businesses. Simple, effective, no bloat.

    Loom

    Quick video walkthroughs for feedback, training, and async communication.

    Not sure which tools are right for you?

    A Sort-It Audit will tell you exactly where to invest your time and money.

    Find out about the Audit