I Was Shortlisted for the Global Women in Marketing Change Maker Award. Here's What That Actually Means.
I started Glint in January 2025 with one clear intention: to build a specialist B2B digital presence and AI visibility business that actually works commercially. Not a lifestyle business dressed up as a consultancy. Not a portfolio of vague retainers. A focused practice, built around a specific problem, for a specific kind of client.
I also started it as a mother of a toddler, working around nursery hours. Roughly 14 hours a week to begin with.
That constraint was never the story. The results are.
By the end of year one, Glint had generated over £106,000 in revenue. Every client came through inbound or referral. No cold outreach, no paid ads, no hired sales function. Just a deliberately built digital presence doing what a digital presence is supposed to do: making the right people aware, building trust before the first conversation, and creating the conditions for clients to choose you.
That is the work. And it turns out, it is also what I have been shortlisted for.
The Shortlist
I have been shortlisted for the Global Women in Marketing Change Maker Award 2026, in the category recognising individuals who have made a meaningful impact on the marketing industry. The winner will be announced on 11 November.
I am not going to tell you this does not matter to me, because it does. But not for the reasons you might expect.
What I care about is what the shortlisting represents. It is recognition that the way I am building Glint, and the work I am doing with clients, is genuinely distinct. Not just different for the sake of it. Different because the problem I am solving is different.
The problem most B2B service businesses have is not that they are bad at marketing. It is that they are invisible in the places that now matter most.
That includes Google. It includes LinkedIn. And increasingly, it includes AI search: the answers that ChatGPT, Perplexity, and Google's AI Overviews serve up when a potential client types a question that your business should be answering.
Most agencies are not built to address that. Glint is.
What I Actually Do
My specialism is B2B digital presence. Specifically, helping established service businesses become known, trusted, and chosen before the first conversation happens.
That sounds like a tagline. It is also a precise description of what I build.
The work covers three interconnected layers:
Search visibility: Making sure your business appears when the right people are looking, in both traditional search and AI-generated answers.
LinkedIn authority: Building a presence that signals credibility to decision-makers before they ever click through to your website.
Content that earns trust: Creating the kind of content that positions you as the obvious expert in your space, not just another option in a crowded market.
I formalised this into something I call the Glint Visibility Architecture: a framework for building the kind of digital presence that works commercially, not just aesthetically.
The AI visibility piece is where I spend a significant amount of my thinking time right now. When a potential client asks an AI tool who they should speak to about a specific problem, the answer it gives is shaped by signals that most businesses are not yet building deliberately. That gap is where a lot of the most interesting client work lives.
Why I Built It This Way
Glint is deliberately constrained. One senior person. Direct client access. No account handlers, no junior teams doing the work while someone else takes the brief.
That is a choice, not a limitation.
The businesses I work with are founder-led or professionally run. They have tried the agency model. They have had the onboarding call, the strategy deck, the account manager who leaves after six months. What they actually need is a senior person who understands their commercial context and stays close to the work.
That is what Glint is built to be.
The 14-hour week was real. And honestly, it sharpened everything. When your time is genuinely limited, you stop doing things that do not move the needle. Every decision about what Glint offers, how it is priced, and who it works with came through that filter.
My daughter Elodie starts school next year. The hours will expand. But the model will not change, because the model is the point.
What Comes Next
The award decision is on 11 November. Whatever the outcome, the work continues.
If you are running a B2B service business and your digital presence is not doing the work it should be, that is a solvable problem. The right starting point is usually an honest assessment of where you are now: what is visible, what is not, and what needs to change first.
That is what the Sort-It Audit is for. It is a diagnostic, not a discovery call. You come out of it knowing exactly what is broken and what to prioritise.
Or if you want to understand the broader framework first, the Glint Visibility Architecture sets out how I think about building a B2B digital presence that performs across search, LinkedIn, and AI.
Either way, I would rather you made a decision based on evidence than a conversation. That is how I work with clients, and it is how I think about everything else too.