Security technology, retained partnership
Link CCTV Systems
How a decade of security work became published proof, and inbound leads doubled.
Link CCTV Systems has spent over a decade installing and maintaining security infrastructure for retail destinations, councils and commercial estates across the UK. Almost all of that work came through referral, from people who already knew the business.
A year of consistent, organic publishing has changed what happens before that first phone call. Website traffic is up 95% year on year. LinkedIn reach is up 42%, without a penny of paid spend behind it, against 8,198 paid impressions the year before.
95%
WEBSITE TRAFFIC, sessions year on year
42%
LINKEDIN REACH, like for like, zero paid spend
103%
UNIQUE WEBSITE VISITORS, year on year
The challenge for Link CCTV Systems
Link CCTV Systems is an established security integrator, trusted by councils, commercial estates and retail destinations across the UK. Referrals carried almost all new business. Site visits, tender wins and returning clients kept the business full, but little of that reputation existed anywhere a new prospect could go looking for it.
An audit in June 2025 found a company posting in bursts and then falling silent, testimonial content that performed worse than anything else on the page, and case studies that existed but were rarely used. The company page had 2,390 followers and had reached 10,703 people in the first six months of the year, though a third of those impressions had been paid for rather than earned.
The gap was not trust. It was visibility beyond the circle of people who already knew the business.
What Glint did
Glint works as Link CCTV Systems' retained visibility partner, building a structured programme around the Glint Visibility Architecture: work that can be found, understood, and trusted once found.
Retrievability
The work can be found.
Extractability
Each write-up makes sense on its own.
Authority
Named project evidence builds trust.
Posting moved from occasional bursts to a monthly cadence across the company page and both directors' personal profiles. Case studies moved from existing but unused to a running quarterly series, starting with the Royal Shakespeare Company. Every post carries a named project, a named partner or a named colleague, because that is what the data showed actually gets read.
01
Ran a full audit before writing a word.
Set a measured baseline across LinkedIn, the website and AI visibility, none of which had been tracked before, so every improvement since can be shown, not just claimed.
02
Fixed what was slowing the website down.
Technical work to streamline and speed up the site, including page load times, so it works harder for visitors and for AI tools reading it.
03
Built one consistent voice across every channel.
Content championing Link and its people, in the same tone and standard across the company page, both directors' personal profiles, and the website.
04
Produced four case studies, now moving to LinkedIn articles.
Four completed projects written up in full. They've lived as PDFs on the site; from this month they're publishing as LinkedIn articles too, the format AI tools actually read and quote from.
The results after a year
The programme moved Link CCTV Systems from near-invisible to consistently found, and held the gain rather than spiking and fading.
2,390 followers. 10,703 people reached in six months. A third of that reach paid for.
Starting point
People reached up 42%. Clicks up 46%. No paid spend behind either number.
Six months in, like for like
Website traffic up 95% year on year. LinkedIn reach up 42%, with paid impressions down from 8,198 to zero.
At one year
456 enquiries submitted through the website contact form during the year.
Commercial result
In their words
"Before we were working with Glint Marketing, we were struggling to highlight the current issues with our website and social media platforms. Following Gala's thorough assessment, she promptly explained where we could improve and articulated, in layman's terms, our best route forward. I was instantly impressed and the follow up work was completed efficiently and without any major input from the team at Link.
Working with Glint Marketing was a breath of fresh air, she is incredibly competent in her chosen field and is very easy to work with.
"Since working with Glint Marketing, our website and social media feeds have drastically improved, we are now receiving higher visitor numbers than ever before, and inbound leads have doubled!"
Ryan Mitchinson
Managing Director, Link CCTV Systems
Frequently asked questions
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A Sort-It Audit shows you where your visibility is leaking and what to fix first. If you want it handled end to end, that is what a retained partnership does. Get in touch.
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